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Franco Moschino

June 17th, 2008 by ChicHERE | No Comments | Filed in Brand Stories
Franco Moschino (Italian designer)
  • Born: Abbiategrasso, 1950.
  • Education: Studied fine art, Accademia delle Belle Arti, Milan, 1968-71.
  • Career: Freelance designer and illustrator, Milan, 1969-70; sketcher for Versace, 1971-77; designer for Italian company Cadette, 1977-82; founded own company Moonshadow in 1983; launched Moschino Couture!, 1983; fragrance for women Moschino introduced, 1987; introduced diffusion line, Cheap & Chic, 1988; launched Uomo, menswear collection, 1986, and Cheap & Chic Uomo, 1991; Ok-Ko men’s fragrance, 1991; firm continued after his death in 1994; formation of Franco Moschino Foundation, to help children with HIV and AIDS, 1994; Cheap & Chic fragrance debuted, 1995; opened shops in Rome and Beverly Hills, late 1995; Oh! de Moschino launched, 1996; opened New York Madison Avenue store, 1996; introduced Moschino Life sportswear, 1999; opened new London boutique, and hired Vincent Darre as designer, 2000; bought by Aeffe SpA, 2001.

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